The Gamification Platform for Loyalty Programs

Wayfarer Points Gamification Platform

We deliver revenue generating engagement with your program members that drives increased retention and new member acquisition. With the Wayfarer Points SaaS Gamification engine, we help you plan and implement engaging micro-challenges, tasks, activities and games, with progress and incentives tracked and issued in real-time.

What is Gamification?

Gamification is the process of taking the elements that make games engaging and entertaining and applying their mechanics and thinking to a non-game scenario. The elements that appeal to our natural affinity for competition and achievements are used to turbo charge and personalize your customers’ experience.
Engage
By nature, games are competitive and drive fulfilment. Our gamification engine appeals to our desire for competition, achievement and reward by using the elements that make games engaging and entertaining and translating them into rewarding experiences that lead to actions.
Retain
Today’s customers have an ever-growing selection of programs and brands to engage with. It is the duty of the program to get them hooked, but also to engage with them by making their experience unique to the individual customer. Our approach to gamification allows programs to engage customers on a more personal level leading to long lasting mutually beneficial relationships.
Acquire
Having new and rewarding experiences driven by gamification can be used to attract new customers. Engaged customers become your biggest advocates as they share their progress, achievements and positive impressions of the program with their friends and family though social media.

Gamification Drives Engagement, and Engagement Drives Retention

81%

of members use Gamification when present.

25%+

profit increase with 5% increase in member retention.

Wayfarer Points SaaS Gamification Engine

Tracking
Challenges
Levels
Rewards
Leaderboards
Competition
Plan and implement micro-challenges, tasks, activities and games to entertain and engage your members and entice new ones.  Our engine enables real-time progress tracking and rankings (Global and Closed Group). Which allows for instant gratification.

How it works

1. Set Goals
Select gamification objectives
2. Define KPIs
What behaviors need to change?
3. Fit to Members
Selecting the rightgame elements foreach member
4. Design Game
Rules, Levels, Challenges, Rewards
5. Launch
Link to enterprise apps & create awareness
6. Game On
Track program performance in real-time
7. Track Behavior
Track member engagement behaviors
8. Issue Rewards
Issue real-time rewards to members